Insurance prospect generation companies have grown in popularity over the past years. The economy and unemployment rates are perhaps two key reasons why the sales of new business insurance has steadily decreased. Many insurance agents are choosing to buy insurance leads from third party companies in hopes of increasing production within their agency. While traditional lead generation through referrals and trade shows were previous methods of marketing on the new business platform, lead delivery services have become the new focus in agent’s marketing strategies.
The first factor to whether your sales campaign succeeds with paid leaders, is the provider you choose. The process of filtering various insurance lead providers can be a daunting one. With hundreds upon hundreds of providers on the Internet, filtering the good from the bad can seem like a chore. It is pertinent to your business and your marketing budget, to buy quality insurance leads from reputable companies. As an agent, you will have to determine if you want to invest in lead generation, or paid leads. While paid leads can be higher in cost, they save time, which cannot be bought.
If you are on the search for a good source of insurance prospects, it is very likely that your friends in the business will not disclose a quality company if they have found one. While it may seem like politics, the truth of the matter is finding a good source of leads is a money maker. If your competitor were to inform you of this service, they would likely be giving up a number of leads to you that could have profited them. Search the Internet for unbiased reviews on insurance marketing companies. Test out free trials to see what your potential close ratio could be. Once you have found a reputable company to purchase exclusive leads from, you will be on your way to success and increased production. With production comes profitability so make an educated commitment to buying quality leads.